Behind the Campaign | Wilmington Trust
Wilmington Trust: Behind the Campaign
About Us
Behind the Campaign
A Heritage of Trust. A Modern Approach.
You, our clients, are at the heart of all that we do at Wilmington Trust, inspiring how we evolve our approach and processes. Motivating us to dig deeper. To look closer. To question more. To challenge relentlessly. For more than a century, we have built deep and lasting relationships that always put our clients first. Our holistic approach, coupled with our leading expertise, is designed to make sure all aspects of your wealth are taken care of today and for generations to come.

We invite you to view our newest ad campaign that is designed to illustrate our commitment to you, and our deeper understanding of your life, and your complex needs.

Our newest ad campaign: Putting important issues front and center


“Will my vision for the business be upheld after I move on?”

Nothing is more valuable than a solid transition plan for today's successful business owners. How can you feel confident that your employees and customers are taken care of? And that all they've worked so hard for will remain intact.

Wilmington Trust has been helping business owners build effective transition strategies and providing guidance based on their best interests for more than a century. And the earlier this process is begun, the better – and the better protected the business is from adverse events. Read our research to learn more.

Download our research

“How do I even begin having conversations about my family's wealth with my kids?”

No matter how much wealth is being passed on to the next generation, parents have an obligation to prepare their children for it. The responsibility is on both parents and children to protect the family legacy. More than anything, communication promoting financial literacy is needed.

Wilmington Trust can help facilitate even the most difficult conversations to get everyone on the same page. This includes discussing goals and even philanthropic objectives. This is what we've been doing for successful families for more than a century. Read our research to learn more.

Download our research

“Is my advisor really looking out for me?”

Acting in the best interest of our clients has always been our way at Wilmington Trust. As a fiduciary, this is a legal requirement – but we've always viewed this as our duty. And we've operated with this mentality for more than a century to help families thrive.

This emphasis on putting our clients' needs and goals ahead of our own is pervasive throughout our organization and upheld by everyone at Wilmington Trust. Helping our clients succeed is what has made us successful, and this will always be our focus.

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Wilmington Trust is a registered service mark. Wilmington Trust Corporation is a wholly owned subsidiary of M&T Bank Corporation. Wilmington Trust Company, operating in Delaware only, Wilmington Trust, N.A., M&T Bank and certain other affiliates, provide various fiduciary and non-fiduciary services, including trustee, custodial, agency, investment management and other services. International corporate and institutional services are offered through Wilmington Trust Corporation's international affiliates. Loans, credit cards, retail and business deposits, and other business and personal banking services and products are offered by M&T Bank, member FDIC.

Wilmington Trust Investment Advisors, Inc., a subsidiary of M&T Bank, is a SEC-registered investment adviser providing investment management services to Wilmington Trust and M&T Bank's affiliates and clients.

 Investment and Insurance Products
  • Are NOT Deposits  • Are NOT FDIC Insured  • Are NOT Insured By Any Federal Government Agency  • Have NO Bank Guarantee  • May Go Down In Value  

Brokerage services and insurance products are offered by M&T Securities, Inc. (member FINRA/SIPC), not by M&T Bank, Wilmington Trust Company, or Wilmington Trust, N.A.

Private Banking is the marketing name for an offering of M&T Bank deposit and loan products and services.

M&T Bank, Member FDIC and Equal Housing Lender NMLS #381076 Equal Housing Lender